Since its 1998 launch, Writecall.com has been the Web's premier covered call service. Developed for investors at all levels of experience, Writecall.com provides real-time covered call alerts, outstanding research tools, training and unmatched customer service.

The core of our service is ReturnAlert, our real-time covered call alert system. During trading hours, our computer network performs constant scans of stock and option data. As high-yield covered call opportunities come available, our alert system notifies Writecall clients via email.

Our Method's Advantages
Some covered call sites make stock and option picks and recommend those picks to their clients. We, however, believe individual investors are much better off making their own investment choices. Only you know what is right for your own investment circumstances. Armed with Writecall's ReturnAlert system and the research and analysis resources that are now available to today's investor, you will be able to quickly and effectively find quality companies for covered call plays.

What Returns Can Be Expected?
Many factors affect the outcomes of covered call investments — market movement, the choice of the Call option's strike price and expiration date, the use of margin or not, and, most important, the specific stock chosen to invest in. If you want to lower your risk and increase your returns, the best way is to always invest in companies that you have examined and determined good long-term selections. If you only buy companies that you would be willing to hold for the long-term, you are then able to ride out any situations where your stock has declined in value after writing calls against it. All stocks move up and down in price and it is foolish to make an investment in a company that has poor fundamental characteristics.

Typically, our clients are able to perform full covered call cycles on the same money about four to seven times per year. Each of those transactions often will have made a net return from 5% to 15%. Using the combined returns for subsequent transactions, many of our clients have told us they have been able to net annual returns ranging from 25% on up to 100%!

What About Other Sites That Claim 2,000% Returns?
Writing covered calls is one of the best and smartest investment strategies you will find. That said, it is not a get-rich-quick scheme. Some sites play a shell game by calculating the returns of a short-term investment into an annualized return. This practice is simply ludicrous. Your annual returns can not be calculated ahead of time. Some covered call transactions are closed out in three weeks. Others might take months before it works out that you exit your position with a profit. Why look at false, inflated numbers that do nothing to predict what your actual annual return on your investment capital will be?

The only way to calculate annualized returns is to look back over the previous year and see what the returns were!

With all that said, covered calls still present perhaps the best investment opportunities in today's market. Diversification is a wise strategy, but you will more than likely find that your covered call account will end up producing multiple times that produced by your mutual fund accounts. Knowledge truly is power.

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Stock and option investing contains risk and not all investments will produce a profitable outcome. Writecall is an educational service with alerts based on a statistical analysis and does not offer recommendations or advice for individual stock or option investments. Please consult with your stock broker or financial advisor.


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